The BDO Hockey Champions Trophy, women, which was held in Quilmes, Argentina from 13 until 21 January 2007, generated a record TV exposure for a women’s Champions Trophy. The event generated a television audience of 47 million viewers worldwide.
The BDO Champions Trophy was broadcasted over 150 hours, reaching 36 channels worldwide. This is an increase of almost 50 percent compared to the Women’s Champions Trophy in 2006. In terms of live coverage the BDO Champions Trophy was an enormous success, as there were 96 live broadcasts. The event held in Argentina could be watched on 36 TV channels worldwide, including host broadcasters ESPN and other major TV channels like Eurosport, Fox Sports, Ten Sports and Astro SuperSport.
The key factors of the broadcasting are as follows:
BDO Hockey Champions Trophy, women. Quilmes, Argentina. 13 – 21 January 2007
630 broadcasts across 36 TV channels worldwide
96 live broadcasts ,br>
152 hours of broadcasts
47 million cumulated audience
Sponsoring value of EUR 598,635 from 60 hours of screen time for BDO as title sponsor (calculated at 10% of advertising spot rate).