Hockey-Asia to beam Asia Cup Matches Live in web

A Kuala Lumpur based new hockey website will beam steaming videos of forthcoming Asia Cup.

The Malaysian Hockey Federation (MHF) and Hockey Asia recently signed a memorandum of understanding to collaborate in a unique partnership designed to create income for the national governing body.

The MoU grants Hockey Asia the Internet rights of hockey matches held under the auspices of MHF, and in return the national body will receive a certain percentage in the collaboration involving a business model through pay-per-view broadcast over www.hockey-asia.com.

With Hockey Asia offering video streaming, online games, forum and latest updates around the continent, the idea is to attract a large market segment of hockey enthusiasts across the continent to watch the video streaming over and over again for a token fee, besides making it a one-stop centre for information.

In announcing this, MHF president, His Royal Highness Tengku Abdullah Sultan Haji Ahmad Shah, said: “Hockey Asia’s investment is timely.”

In the signing ceremony, MHF was represented by its vice-president, Dato’ Dr S.S. Cheema and Hockey Asia by its co-CEOs, Jaap and Rita Suyk.

Hockey Asia offers the fans out there the chance to watch hockey matches involving their teams over and over again.

As per the MoU, Hockey Asia will offer a certain percentage of the total income out of all matches mentioned and the percentage is applicable for future pay on demand opportunities.

“We have invested a lot of money into this project and we hope to be able to help MHF create the awareness and capture the public’s imagination,” said Suyk.

“To illustrate Hockey Asia’s transparency, two official users of MHF will have direct access to the financial database. By this, MHF is guaranteed to have full access on future incomes from Hockey Asia.

“Once hockey-asia.com becomes big, we intend to invest part of the income back to hockey projects in Malaysia.”

Suyk who has more than three decades of experience behind him as a trainer, coach and umpire in the Netherlands, held various positions in hockey from 1975 to 2001 and had the distinction of working with both the men’s and women’s teams in the Netherlands hockey league.

He added besides serving as a one-stop centre for information pertaining to hockey in selected countries, namely Netherlands, Pakistan, India and Malaysia, hockey-asia.com is also interested in developing the game by carrying out professional development programs such as the training module modelled after the Dutch Hockey Education system, online-database for MHF, national selectors, coaches and players who are currently being developed.

“Hockey Asia has intentions of investing the income in accommodations, new hockey astroturf at schools and universities in case the schools/universities cooperate in the professional programs, either on a short-term and long-term basis.

Further details can be accessed www.hockey-asia.com