Times of India: Edelweiss Group named as India’s principal sponsor for Rio Olympics

New Delhi, 23 Apr (ANI): The Indian Olympic Association (IOA) on Saturday announced that Edelweiss Group, the country’s leading diversified financial services conglomerate, will be its principal partner for the Rio Olympics in August.

The IOA also announced Bollywood superstar, Salman Khan, as the brand ambassador of the Indian Contingent for the Rio Games during this mega press event held at the Olympic Bhawan, New Delhi.
Flagging off this association with IOA, Edelweiss Group announced a life Insurance cover of Rs One Crore for all the athletes representing India at the mega event by Edelweiss Tokio Life Insurance, the life insurance joint venture of the Group.

The announcement was made in the presence of Olympic medalist M C Mary Kom (Olympic medalist boxer), and Rio Olympic qualified athletes Sardar Singh, Captain of the India Men’s Hockey Team and Ritu Rani, captain of the Indian women’s hockey team.

Edelweiss has had a long and consistent association with sports and through its philanthropic arm, EdelGive Foundation, has supported various sports personalities including M C Mary Kom, P V Sindhu and Ayonika Paul amongst others. Last year, the Group signed Saina Nehwal as its Brand Ambassador.

“The Olympics is an institution which brings together people from all walks of life, breaks down boundaries and lays a strong foundation based on mutual trust and respect, said Rujan Panjwani, Executive Director, Edelweiss Financial Services, while addressing the Press Conference.

“This association with the Olympics is a seamless and compelling fit. Just as High Performance and Excellence, are a key focus in sports, so is it for us at Edelweiss. An athlete rises to excel in their chosen field through years of commitment, rigorous practice, and consistent high performance, which are also the qualities that we value at Edelweiss.” he added.

Commenting on the announcement N Ramachandran, President Indian Olympic Association said “We welcome Salman Khan as the Brand Ambassador of the Indian Contingent for Rio Olympics and his association is in line with our focus to create the required excitement in the country. His association will not only attract sports lovers but even excite the players to do well in the Olympics. We are sure our association with Salman Khan will go a long way.”

Till date, 75 Indian athletes in eight disciplines have qualified for the Rio Olympics and many more likely to qualify in the next two months. (ANI)