Red Digital to manage social media presence for WSH

MUMBAI: Red Digital has been engaged by the World Series Hockey for building social media presence for its first edition to be played from December 17 to January 22.

WSH will see Indian and International players being allocated to multi-city franchise-based teams as per the internationally accepted and practiced draft system wherein they will showcase their talent in 61 scheduled matches with over 200 players participating in the event.

The inaugural edition of the league will comprise eight teams out of Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Chandigarh, Pune, Bhopal, Punjab, Ranchi and Rourkela.

Social Media specialist Red Digital had earlier handled the engagements for IPL franchise Mumbai Indians, Adidas Cricket, Godrej and Monginis to name a few.

Speaking about Red Digital’s alliance with WSH, Harsh Jain, founder and managing director, Red Digital said, “It is truly humbling for us that Red Digital has been chosen as the social media partner for WSH. There is tremendous interest for Hockey in India and WSH will be a tournament of international caliber featuring the world’s best players.”

“Red Digital plans to capture every interactive magical moment of WSH for hockey aficionados in the digital world,” said Jain.

Sorbojeet Chatterjee, vice president Marketing, WSH, said, “We are pleased to have Red Digital on board as the social media agency. Their prior experience in handling leading sports brands coupled with a deep understanding of consumer behaviour in the digital space will definitely ensure there is a high level of engagement and traction for WSH.”

Red Digital is currently engaging fans in viral activities such as trivia, games, polls, promos and contests to keep fans abreast on latest happening of the upcoming Hockey series.

More importantly, Red Digital is exposing the Facebook community to hockey and all the things involved with the game and tournament.

These captivating and enthralling activities are aimed at resurrecting the love for hockey and having an emotional connect with hockey lovers.

Some of the Indian stars that will be seen in action during the series include Dhanraj Pillai, Rajpal Singh, Sandeep Singh, Adrian D’souza, Sardara Singh, Prabhjot Singh, Arjun Halappa, Diwakar Ram, Bharat Chetri, Dhanajay Mahadik, Shivendra Singh, Mandeep Antil, SV Sunil, Rozhan Minz, William Xaixo, Prabodh Tirkey and Yuvraj Walmki.

Red Digital is a Mumbai-based 360 degree digital ideation and services company which operates across new media platforms including social media, gaming, mobile and the traditional web.