Impressive Opening for WSH: 6.3 Million tune-ins for opening games, 137% more than EPL

The weekly tune-ins in the very first week of the inaugural Bridgestone
World Series Hockey is 6.3 million, almost 2.5 times the weekly tune-ins for
EPL – the world’s most followed sports league.

Like any new sporting property, the ratings will continue to grow in subsequent weeks and the
projected cumulative reach for the entire tournament of 59 matches is
expected to be around 50 million.

The opening week numbers clearly makes WSH the second most watched sports league in India after IPL.

Event Average Weekly Reach (Mn) WSH higher by

WSH 6.3
EPL 2.66 137%
F1 0.99 536%
I League 0.44 1332%
Source – TAM, CS 4+, Weekly Reach in Mn

The viewership ratings of the first few games are on par with EPL and 33%
higher than F1. Infact, the average ratings for the 9 PM game are 25% higher
than EPL. The viewership data also proves that hockey is the only sport
after cricket that has pan national following and best services the need gap
of a strong second sport in India. The ratings of WSH are a whopping 300%
more than I League, the domestic football league in India.

Nimbus Sport COO Yannick Colaco said, “We have been successful in creating a
strong sporting property that is ‘in India, for India’. The very first week
ratings have been encouraging and is a clear testimony that hockey is the
only sport after cricket that can deliver pan national viewership. The
awareness and buzz around WSH is unprecedented across all touch points
including social media. The response from the commercial eco-system has been
overwhelming with brands like Bridgestone, Vodafone, Seagram’s Imperial
Blue, Coke, etc on board.”

Source: Official WSH