NEW DELHI: Hockey India now has a CEO to handle its marketing, with Australian marketing expert Elena Norman joining in that capacity from Tuesday, top sources confirmed. to SportzPower.

Norman, known for her marketing contribution to the Hockey World Cup held last year, had in February been initially appointed as consultant in the marketing team of HI after the last constitutional amendment of the body.

Her consultancy remuneration had at that time been fixed at Rs 100,000 per mensem.

Norman has a proven history of sports marketing. When she came to India a few years ago she initially worked for marketing cricket at Commune Sport and Entertainment, which is owned by Jamie Stewart, an established name in the cricket business in this country.

“I had got fed up of cricket, so I came to hockey,” Norman had earlier told SportzPower when she quit Commune earlier this year.

Elena, who says India is her ‘lost home found back’, did not respond when called on her phone. And so far HI has not issued a statement in this regard or disclosed her remuneration in her permanent position as CEO. A statement is expected after the HI meeting with FIH president Leandro Negre later Tuesday evening.

For the past few months she has been studying the scenario for hockey development, and has been worried that with the uncertainty of the government not finally speaking its mind on recognition of Hockey India as the governing body.

However, SportzPower learns that it is more or less certain that Hockey India will finally get the recognition soon, and that will be the positive news that would help the new CEO function meaningfully.

Courtesy: Sportzpower